30 HOW CAN COMPANIES OF THE TOURISM SECTOR CONTRIBUTE TO THE SDGS? End poverty in all its forms everywhere Tourism represents more than 10% of world GDP12 and has a direct impact on international poverty levels. The sector should promote the creation of decent jobs that have a direct impact on the well-being of the local population and help them to obtain a fair income, security and social protection and better prospects for their personal development and social integration. Companies in the tourism sector have the potential to generate decent jobs, especially for women, youth and disadvantaged groups, by boosting the economy and local development through their activities and to act so as to avoid environmental and economic crises that impact the population. 12 UNWTO Annual Report 2015, (Madrid: OMT, 2016) End hunger, achieve food security and improved nutrition and promote sustainable agriculture Most of the world’s poverty is located in rural areas, where the highest levels of malnutrition are found. Tourism can stimulate agricultural productivity through the production, use and sale of local products, and at the same time, provide an avenue for additional income for people living in tourism destinations. Businesses in the sector can promote sustainable tourism, stimulate agricultural production through local consumption, offer alternative business models such as agrotourism and be respectful of the environment and local customs.
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