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Turismo Responsable_OMT__EN_Acc

12 INTERNATIONAL TOURISM Growth and diversification The total number of international tourist arrivals (overnight visitors) increased again in 2015 by 5%, for the sixth consecutive year, which is equivalent to about 52 million more arrivals than in the previous year. This amounts to almost 1.2 billion international tourists travelling throughout the world in one year. This exponential growth is particularly visible in Asia and the Pacific, Europe and the Americas. Since 1995, the increase in international tourist arrivals has meant growth for all regions. While Europe continues to maintain the biggest market share, with the Mediterranean and southern Europe being the world’s most visited area, this share has gradually decreased (from 58% in 1995 to the current 51%) in favour of growth that has been taking place in other regions. The same applies to the region of the Americas, which in 1995 enjoyed a 21% market share and now stands at 16%. Particularly notable is the increase in the market share of Asia and the Pacific (16% to 24%), followed by Africa (from 4% to 5%) and Middle East (from 2% to 4%). TOURISM’S IMPORTANCE: 10% GDP 1/11 JOBS 30% OF EXPORTS IN SERVICES 7% OF INTERNATIONAL TRADE $US 1.5 TRILLION IN EXPORTS Direct, indirect and induced Direct, indirect and induced Direct, indirect and induced © World Tourism Organization (UNWTO), 2016


Turismo Responsable_OMT__EN_Acc
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