The good practice in question aims to reduce power consumption at our hotels, and thus all the stakeholders related to us are involved more or less directly. The energy-saving tips and responsible information that we show on the hotels’ environmental posters and signage and that we convey through social networks, our corporate blog and press releases make our own customers and society in general very important stakeholders that we are addressing, as the extent of our savings in power consumption depends greatly on their awareness.
We believe that the main contribution is the imperative act of making tourists aware of how to be more responsible and about the ways and means available to them (e.g., through energy-saving tips) to enable them to contribute to reducing the impact and the carbon footprint of their tourism. These recommendations have also been extended to our suppliers and the workforce of the entire chain.
Being more efficient leads us to reduce our environmental impact and we are working constantly to achieve optimum levels of energy savings and efficiency.
Specifically, this is an energy-savings and efficiency project based on changing all our traditional lights to low-consumption, LED-type lights.
Among the measures we have applied, this one in particular has without any doubt had a huge influence on reducing our carbon footprint, especially last year. Therefore, we will use this measure as a prominent measure even though we will continue applying other measures in order to achieve lower environmental impact, such as using renewable energies.
For each of our hotels, we can today state that over 90% of our lights are low-consumption, LED-type lights. It has been both an investment in monetary terms and a project that began some three years ago; at the present time, practically all the rooms in the hotels belonging to the chain have this type of lighting, as do the common areas (restaurants, hotel corridors, reception, etc.)
We measure our impacts through our own consumption control methodology, which provides the group’s hotels with the necessary information to determine their impact and identify areas for improvement through ecological and carbon footprint data.
These indicators analyse trends in overall consumption per customer of water (litres), electrical power (KWh), propane (kg) and diesel fuel (litres), which are those that principally influence the impact of hotels on the environment. This is how FuerteHoteles calculates its ecological footprint, that is, how many biologically productive hectares (expressed in m2) the hotel needs to maintain its consumption level and its parallel waste level and its carbon footprint, which indicates the amount of CO2 we put into the atmosphere in relation to the hotel business activities carried out and is expressed in tonnes or kilograms of CO2 per customer.
As for the relevant data, in 2014 (the year where the most progress was made in changing to LED-type lights) the data collected indicated that during that year the measures we implemented led to a 0.2% reduction in water consumption and a 5.57% decrease in energy consumption. In addition, regarding CO2 emissions, the carbon footprint was reduced by 8.55%.
We would like to convey to the entire tourism sector our concern and commitment to caring for the environment, as we are convinced that the tourist industry still has a long way to go in this aspect and there are therefore great strides to be made.
Many businesses are already adapting their management style to a more sustainable and environmentally friendly model. They also play a very important role: that of educating society through these actions. In this way, all the stakeholders involved can draw upon this information and this responsible manner of managing, which becomes at the same time an awareness-raising effort both for customers, suppliers and so on and for society in general.
Attempting to become more efficient, creating sustainability policies and measures to reduce environmental impact, and conveying this to all the stakeholders we interact with daily is the key to making this progression towards a more sustainable world possible. If each stakeholder and each company does its part, we are certain the ensuing improvement will be quite remarkable.